"To help B2B marketers drive the bottom line and grow their business, the networking platform is debuting a suite of new marketing products and services. The updates include new ad formats, including in-stream video ads, inbox-placed 'conversation ads' as well as 'thought leader ads,' whereby content from executives or other employees is boosted. The new ad formats will be available beginning in July."
"Plus, to aid in copywriting, LinkedIn is rolling out a new ad copy suggestion tool powered by generative artificial intelligence. It's a key focus for the platform: LinkedIn has witnessed a 142% surge in AI-related posts in recent months, many of which indicate growing interest from B2B marketers. And according to the company's research, nearly 8 in 10 B2B marketers plan to increase their use of generative AI - to help drive efficiency, produce more content at speed."
76% of B2B chief marketing officers feel pressure to prove short-term returns on investment. Seven in 10 B2B marketers say marketing budgets are focused on generating new business. LinkedIn is introducing new ad formats, including in-stream video ads, inbox-placed 'conversation ads', and 'thought leader ads', available beginning in July. LinkedIn is rolling out an ad copy suggestion tool powered by generative AI and reports a 142% surge in AI-related posts. Nearly eight in 10 B2B marketers plan to increase generative AI use to boost efficiency and produce more content quickly. Additional features include an audience-insights API, brand-page messaging, and a CMO Scorecard.
Read at The Drum
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