#lifecycle-marketing tag

The Litmus Team's Top Email Tips for 2025

Lifecycle email marketing and personalization will dominate email strategies in the coming year.

Marketers should prioritize engagement and retention through dynamic emails and segmentation.

This year's Litmus Live focuses on lifecycle marketing, featuring insights from industry leaders and engagement from over 6,000 participants.

Effective email personalization requires more than just inserting a first name; deeper insights and data management are crucial for success.

Lifecycle email marketing and personalization will dominate email strategies in the coming year.

Marketers should prioritize engagement and retention through dynamic emails and segmentation.

This year's Litmus Live focuses on lifecycle marketing, featuring insights from industry leaders and engagement from over 6,000 participants.

Effective email personalization requires more than just inserting a first name; deeper insights and data management are crucial for success.

AI tools in email marketing require alignment with legal standards and risk classification, especially under the EU AI Act.

Generative AI significantly improves content creation efficiency for email marketers, saving time and enhancing workflow.

Lifecycle email automation is essential for engaging customers effectively and alleviating the bottleneck caused by limited resources.

Small and midsized ecommerce businesses can benefit from lifecycle marketing and a strategic approach to engaging shoppers.

Lifecycle marketing effectively enhances customer engagement through targeted communication at various stages of the customer journey.

Lifecycle marketing tailors messaging to each step of the customer journey.

Content marketing is crucial to reach customers at the awareness stage.