This AI startup generates content to help companies retain their customers. Read the pitch deck it used to raise $5 million.

"Eikona adds a generative AI layer to the practice of A/B testing, which is when marketers compare different versions of an email, SMS, or app push notification to figure out which one yields the best results. Eikona has developed its own AI models that generate content from scratch and create different variations based on their performance. It built its own models on top of various existing popular AI models. Marketers can plug in their brand guidelines and past performance data to help Eikona fine-tune its models to personalize content to different users."

"Eikona is training AI models to help companies retain their customers. It helps produce engaging "lifecycle marketing" content across email, SMS, and push notifications. Eikona just raised a $5 million seed funding round, led by StageOne Ventures."

""It's hard to understand what worked - is it because the background was red, or was it a composition of things? This is something AI is good at: combining features,""

Generative AI models produce and optimize lifecycle marketing content across email, SMS, and push notifications to improve customer retention. Eikona generates content variations, measures performance, and fine-tunes models using brand guidelines and historical performance data to personalize messages for different user segments. The platform layers generative AI on top of A/B testing to scale experiments and identify effective feature combinations. Eikona integrates with existing marketing automation tools and positions startup agility and speed as competitive advantages. The company closed a $5 million seed round led by StageOne Ventures, with participation from several venture investors.

Read at Business Insider