#sales-funnel

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fromForbes
2 weeks ago

How Earned Media Collapses The Sales Funnel

The traditional buyer journey-the familiar path from awareness to consideration to decision-is disappearing. Today's buyers are moving faster, skipping steps and often making decisions after a single trusted source validates your brand. What's driving this shift? Earned media and AI-driven research tools. Public relations has always been seen as a credibility builder-a way to get your brand noticed and trusted.
Marketing
fromMarTech
2 weeks ago

Software isn't eating the world - services are | MarTech

This week on Playbook Broken, we're speaking with Sangram Vajre, co-founder of Terminus and GTM Partners, who delivers sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdated and how SaaS is transforming into services software. He emphasizes the importance of metrics over meetings and proposes a redefined approach to GTM. This episode also explores the impact of AI, services becoming the front end of software and the shift towards fractional roles in organizations.
Marketing tech
fromClickUp
3 weeks ago

Client Prospecting: Strategies, Tools, and Tips to Win More Leads

Effective prospecting is essential for maintaining an efficient sales pipeline and achieving consistent revenue growth.
fromForbes
3 weeks ago

The Invisible Sales Funnel That Helps You Sell Without Selling

Value-driven content naturally attracts leads without much convincing. When interacting with personalized tools like quizzes or calculators, users gain insights while building trust.
Marketing
Marketing tech
fromMarTech
1 month ago

Orchestrating empathy where your funnel falls short | MarTech

Martech stacks prioritize efficiency over meaningful customer connections, leading to robotic experiences that fail to engage.
fromForbes
2 months ago

It's Time For Brands To Stop Selling And Start Educating

Education isn't a content trend-it's a business advantage. It builds trust, drives long-term loyalty and increasingly determines what gets seen in search and social.
Marketing
#marketing-strategy
fromHubspot
6 months ago
Growth hacking

How I applied the 95-5 rule to build Gong's brand from the ground up

Gong's unconventional marketing strategy focuses on engaging the 95% of potential customers not ready to buy, rather than the typical 5%.
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