Startup companies
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4 days agoHe Joined a Brand With Barely Any Tech - and Now It's Chasing 750 Stores. His Secret to Growth Starts With the Cashiers.
Technology is essential for scaling, but customer loyalty drives repeat business.
Brand partnerships used to mean a co-branded sneaker drop or a limited-edition snack flavor. Now, they're getting stranger-and more viral. Soda-and-cookie mashups, beer-infused soups, and hot honey beans have all hit store shelves in recent months, sparking a mix of curiosity, confusion, and clicks. At first glance, these collaborations might feel like stunts with little connection between the products. But marketing experts and brand leaders argue they serve a bigger purpose: keeping legacy names relevant in a crowded, attention-driven marketplace.