How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy | AdExchanger
Betterment uses a custom programmatic bidding script via AdSwerve to target long-term investors and improve conversions across multiple business lines.
Nestment Key turns dormant contacts into qualified, confident buyers through comprehensive preparation while Dara Invoice automates default invoice review to improve efficiency and speed payments.
Real-time behavioral signals in a loan officer's database predict client readiness and require immediate, personalized outreach to compete with data-driven brands.
The Quiet Crisis Of Law Firm Lead Conversion: Why You Don't Have A Marketing Problem, You Have An Intake Problem - Above the Law
Marketing drives attention. But intake converts that attention into action. Without a well-oiled intake system, even the most sophisticated marketing will bleed opportunity.