"The most expensive mistake in home service marketing is letting good leads go to waste because you don't have a way to follow up. Owners have to handle calls and jobsites simultaneously, so many leads don't receive a second touch. However, it often takes several tries to close a deal."
"Spending more isn't the answer. It's turning on the right systems, most of which are already built into the platforms that contractors use every day. Poor follow-up kills many of your leads."
"To aid with follow-ups, we set up new customers with ServiceTitan, HubSpot or even free Zapier flows that work with SMS tools such as Textedly. This takes less than an hour to set up."
Many home service contractors fail to convert leads due to inadequate follow-up systems. A roofing contractor spent $14,000 on ads but struggled to close deals. The primary issue was not the cost of ads but the lack of follow-up on leads. Most leads require multiple contacts to convert, yet many contractors do not have a system in place to ensure this. Implementing tools like ServiceTitan or HubSpot can streamline follow-ups and improve conversion rates significantly.
Read at Forbes
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