Law firms are investing extensively in digital marketing while reporting a lack of client acquisition. However, the issue isn't ineffective marketing; it's a failure in lead intake systems. Statistics indicate up to 40% of leads remain unanswered, with many consumers opting for the first responding attorney. Despite this, firms often neglect to improve intake processes, leading to missed opportunities. Marketers must ensure that effective follow-up mechanisms are in place to convert interest into actual clients, or risk wasting marketing investments and potential revenue.
Marketing drives attention. But intake converts that attention into action. Without a well-oiled intake system, even the most sophisticated marketing will bleed opportunity.
Multiple legal industry studies show that up to 40% of law firm leads go unanswered. Even more shocking: 35-50% of legal consumers will hire the first attorney who returns their call.
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