fromItsnicethat
1 week agoBa'ndo's identity for Japanese matcha brand Nippon turns to tradition, not trends
When shaping Nippon's visual tone, the agency aimed to preserve the simplicity, calmness and depth of meaning inherent in matcha making, building a brand that felt loyal to its roots yet unmistakably modern - "an identity that carries the ritual of the past into the rhythm of today", Emrah summarises. To reinforce this balance the team went for a type pairing of Maison Neue Extended and Eros: "one confident, bold, and contemporary; the other, a subtle nod to traditional Japanese calligraphy", Emrah continues.
Design
