#interactive-advertising

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MarTech
3 months ago
Marketing

IAB, MRC release augmented reality measurement guidelines | MarTech

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines to establish consistent terminology and metrics for augmented reality ads.
The guidelines recognize both interactive and immersive AR formats and aim to foster fairness and transparency for buyers and sellers. [ more ]
Forbes
4 months ago
Marketing

Council Post: Capturing Attention: The Rise Of Interactive Out-Of-Home Ads In Retail

OOH advertising is becoming more dynamic and responsive with the advancement of digital technology.
Technological innovations like touch screens, motion sensors, and augmented reality are transforming OOH advertising into personalized and engaging experiences. [ more ]
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