#interactive-advertising

[ follow ]
#connected-tv #voice-activated-ads #shoppable-tv #game-advertising #tcl #partnership #netflix #generative-ai
fromThe Drum
1 week ago

'Alexa, open the new Autumn collection': why voice tech is the new frontier in shoppable TV

Connected TV is booming, with breakneck growth driving a new kind of ad experience. It's not just about reach - 75% of UK households now own a smart TV - it's also creating scope for richer interactivity and more engaging entertainment. In an ad market set to double by 2028, brands have a chance to capitalize on a new set of consumer viewing habits.
Marketing tech
E-Commerce
fromExchangewire
2 months ago

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

iion partners with TCL to integrate game advertising into TCL's connected TV ecosystem.
Artificial intelligence
fromDecrypt
4 months ago

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams - Decrypt

Netflix will use generative AI to match interactive ads with relevant shows in its ad-supported tier.
[ Load more ]