Netflix is set to leverage generative AI to enhance its ad-supported streaming service by linking interactive advertisements with appropriate programming. The new feature, expected to launch next year, will include midroll and pause ads designed to optimize viewer engagement. With a current base of 94 million subscribers on this ad tier, Netflix aims to create more engaging and relevant advertising experiences, shifting its advertising strategies to incorporate insights from generative AI technologies. The initiative reflects Netflix's ongoing investment in its advertising platform and audience engagement metrics.
The adverts will appear in midroll and pause formats on its ad-supported tier, starting next year as Netflix looks to create more interactive viewing experiences.
Amy Reinhard, president of advertising at Netflix, stated that ad-supported subscribers are highly engaged, spending an average of 41 hours a month on the platform.
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