MarketingfromHubspot2 months agoWhy brands should stop overlooking their most powerful influencers: customersCustomers are becoming the new influencers; brands that spotlight and empower customers will gain trust and relevance in 2025.
fromFoundation for Economic Education3 months agoThe Rise of Influencer Trust - FEE"When Millennials and Gen Z say they trust influencers more than institutions, they are not rejecting truth. They are responding to betrayal."Social media marketing
Social media marketingfromSocial Media Today4 months agoReddit Shares New Data on its Value for Product DiscoveryConsumers are increasingly using community insights, like those on Reddit, for informed purchasing decisions.