The distrust of institutions by Millennials and Gen Z stems from experiences like the 2008 financial crisis and conflicting advice during the COVID-19 pandemic. A 2023 survey shows that nearly half of these generations trust influencers over traditional figures such as celebrities or journalists. Unlike institutions that operate on assumed trust, influencers build credibility through direct engagement with their audience, requiring accountability and immediate feedback. The influencer economy has grown significantly, with many brands relying on influencers for sales and engagement.
"When Millennials and Gen Z say they trust influencers more than institutions, they are not rejecting truth. They are responding to betrayal."
"According to a 2023 Morning Consult survey, nearly half of Millennials and Gen Z trust influencers more than celebrities, journalists, or public officials when it comes to opinions and advice."
"Influencers may not have degrees from Ivy League universities but their influence is earned, not inherited. They survive by maintaining a direct relationship with their audiences."
"Mainstream media can lose credibility and still receive subsidies or lean on legacy status. Politicians can spin half-truths and still get reelected."
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