#in-app-video

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#short-form-video #mobile-advertising #engagement-metrics #ride-hailing #driver-safety #privacy #india
fromThe Drum
6 days ago
Marketing tech

Short-form video drives engagement on branding campaigns while long-form boosts calls-to-action

Six to eight second mobile video ads deliver 36% higher engagement and the best traffic return for branding campaigns.
Tech industry
fromTechCrunch
2 months ago

Uber quietly pilots in-app video recording for drivers in India | TechCrunch

Uber pilots in-app driver video recording across ten Indian cities to deter rider misconduct, encrypt recordings, and delete them after one week unless shared.
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