Thus far, 2025 has been a good year for Hyundai. Earlier this month, J.D. Power named the automaker the top mass-market brnd when it comes to technology; testing earlier in the year also showed that Hyundai's Supercharger access resulted in faster charging speeds than one of Tesla's own vehicles. Even as Hyundai has gotten high marks for its line of vehicles, it also has bigger plans in mind, as a recent announcement over investment in the U.S. demonstrates.
Technology is the key, according to Hyundai's executive chair, Euisun Chung. In a recent interview with Automotive News, Chung gave a crash course in automotive self-preservation. The brand's leader made it clear that for Hyundai-or any automaker, really-to succeed, it must not only adopt changes to the market quickly, but in a meaningful way that meets customer needs. That means embracing what Chung calls "breakthrough technologies" in the industry.