Hyundai continues to exhibit confidence in its performance amidst concerns over potential tariffs affecting the auto industry. Randy Parker, Hyundai's North American boss, has publicly stated the company's simple strategy to combat these challenges: 'Sell like hell.' This mantra emphasizes Hyundai's robust sales approach, supported by four years of record growth. Instead of voicing concerns like other manufacturers, Hyundai focuses on solutions, aiming for a fifth consecutive year of impressive sales, underscoring their commitment to dealers and customers in an uncertain market.
"This year is going to be no different," Parker said, referencing Hyundai's four consecutive years of record sales. "Tariffs or no tariffs, we're going to figure it out..."
Parker's approach is refreshingly simple: 'Sell like hell,' a rallying cry for Hyundai to tackle potential tariffs head-on and continue thriving in sales.
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