30,000 Robots By 2028: Hyundai's Big CES Announcement, Explained
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30,000 Robots By 2028: Hyundai's Big CES Announcement, Explained
"Hyundai's subsidiary Boston Dynamics introduced its humanoid robot, "Atlas," at CES 2026. The company says Atlas will be trained to work in its auto plants, adopting the same strategy that Tesla is using to validate its "Optimus" humanoid. Hyundai says it will build 30,000 robots globally by 2028, with a big robotics plant coming to America around then. Hyundai doesn't just want to build your car. It wants to build the robot that builds your car, and the ones that deliver your packages, too."
"Almost five years after acquiring U.S. robotics giant Boston Dynamics, the Korean automaker announced plans to build 30,000 robots annually starting in 2028. And some of them will even look like humans. That puts it in a direct race with Tesla, which has been developing its Optimus humanoid for years, and other automotive players like Xpeng. Just like Tesla, the company also says its humanoid robots' first job will be at its own car factories,"
"Hyundai is in the process of scaling Boston Dynamics from an experimental startup to a mass-market robot brand. The company's best-known robot, Spot, has been the tip of the spear. The four-legged quasi-dog is already working on construction sites around the world, as a data collection and monitoring tool. (Spot robots are already used at Hyundai factories, including the Metaplant in Georgia.) Its brother, Stretch, is a box-unloading wheeled robot that is already operating in a number of markets."
Hyundai acquired Boston Dynamics almost five years earlier and plans to scale the firm into a mass-market robot brand. The company aims to manufacture 30,000 robots annually by 2028 and to open a large robotics plant in the United States. Humanoid Atlas will be trained to work in Hyundai auto plants, mirroring Tesla's approach for Optimus, while Spot and Stretch already operate in industrial and logistics roles. Hyundai plans to deploy robots first in its own factories for close validation and aims to develop general-purpose humanoids capable of autonomous, one-to-one replacement of human workers.
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