When Hertz emerged from bankruptcy and went public in 2021, the rental car company made a multi-billion-dollar bet that the future of mobility pointed toward mass electrification and that the time to pivot was immediate. Hertz, the second-largest rental car company in the US, made a bulk purchase of 100,000 Teslas that year - estimated to cost around $4.2 billion and deemed the largest single purchase of EVs ever.
"Looking around at the industry leaders gathered here, it's clear that travel has entered a new golden age defined by boldness and relentless quality," Eric Bowman, the editor-in-chief of TravelPulse, said in a statement. "The 11th Annual Travvy Awards is a sacred moment for us-a chance to truly spotlight the companies, destinations, and people who aren't just meeting demand, but elevating the entire experience."
Hertz's partnership with Jeep introduces a fleet of Wrangler 4xe plug-in hybrids for eco-conscious adventurers, celebrating Jeep's lifestyle without requiring ownership.
Hertz's stock surged over 56% in one day after Bill Ackman's hedge fund acquired a significant stake, signaling potential activism and investor confidence in the company.