Hertz is receiving backlash due to customers reporting exorbitant charges for minor cosmetic damages identified by its AI-powered vehicle scanning system. Customers report being billed $440 for a small curb rash and $350 for minor bumps that could have been dirt. The Hertz app complicated issues by refusing to connect customers to human agents, applying pressure to resolve bills quickly with discounts for immediate payment. Hertz's vehicle inspection partner, UVeye, provides AI-driven diagnostic imaging technology, but it's unclear how AI contributes to the fee assessment process.
According to additional reporting by another customer named Adam Foley was charged $350 for two dime-sized bumps on his rental car, which he said could have been 'dirt or anything else that could throw off a camera.' That fee, Foley seethed, was 'literally the price of the entire four-day rental, minus $5.'
Earlier this summer, a Hertz customer in Atlanta was charged a jaw-dropping $440 for an inch-long bit of curb rash - a cosmetic scuff - on the wheel of his rental, as our sister site The Drive first reported.
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