The use of geolocation via Bluetooth and Wi-Fi allows apps to track our movements indoors, often without explicit GPS permissions, raising personal privacy concerns.
The article discusses how AI technologies, including platforms like Ninja, are transforming various aspects of software development, enabling solo founders to build products efficiently.
"With the growth of investment from advertisers in CTV, comes the expectation for more reliable and trusted methods of targeting and measurement at scale," said Vinod Kashyap, chief product officer, Digital Envoy. "LocID solves a critical but often unspoken challenge facing the ad tech ecosystem by using the geospatial data layer in an innovative way to accurately and consistently target locations in a privacy-centric way for the length of a campaign, despite IP address volatility."
