"An IP address is an identifying number that is assigned to every device connected to the Internet. Their purpose is to help machines on different networks efficiently communicate with one another."
"Every time you visit a website or use some other Internet service, you need to tell the other party where you connected from so they can send information back to you."
"IP addresses can, in practice, be used to track and identify us in various ways. They are frequently used within the advertising industry to assist with targeted advertising."
"IP addresses can also be used to help with the geolocation tracking of individuals, even though the location of an IP address may not always match the device's location."
An IP address is a unique identifier assigned to each device connected to the Internet, facilitating communication between different networks. Users can find their IP address in device settings or through specific websites. Public IP addresses differ from local network addresses. Every online interaction requires sharing an IP address, which can be used for tracking and targeted advertising. Additionally, IP addresses assist in geolocation tracking, although the actual location may not always correspond to the device's physical location.
Read at Privacy International
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