TikTok's New Location Tracking: Are You Really Safe, or Just Being Watched?
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TikTok's New Location Tracking: Are You Really Safe, or Just Being Watched?
"That consent popup you clicked through on TikTok last week? It just unlocked precise GPS tracking that makes your old location data look like finger painting compared to a surveillance satellite. TikTok's updated U.S. privacy policy now permits collection of exact geolocation data -down to Wi-Fi hotspot precision-expanding far beyond the approximate IP address methods that previously kept your movements relatively fuzzy."
"The timing isn't coincidental. These changes accompany TikTok's transformation into TikTok USDS Joint Venture LLC, an entity that's 80.1% owned by U.S. companies Oracle and Silver Lake. This restructuring was designed to satisfy national security concerns and avoid a complete U.S. ban. But satisfying regulators apparently required clarifying exactly what data TikTok collects-and the fine print reads like a privacy advocate's nightmare. The forced policy notifications made users confront terms that were already lurking in previous versions but rarely noticed."
TikTok's updated U.S. privacy policy permits collection of precise geolocation data, including Wi‑Fi hotspot–level coordinates. The company restructured into TikTok USDS Joint Venture LLC, 80.1% owned by Oracle and Silver Lake, and updated policies to reflect that change. The policy clarifications allow sharing of U.S. user data with global operations for an "interoperable experience" and broaden cross‑platform targeted advertising across TikTok and third‑party sites. The expanded advertising integrates with broader ad networks to synchronize algorithm preferences and increase ad revenue. Users reacted with privacy concerns, boycott calls, and app deletions, while observers note these changes formalize common industry practices.
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