fromForbes5 months agoMarketingCouncil Post: On The Same Screen: Mobile Marketing Across GenerationsMarketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.
fromAdweek6 months agoMarketingGenerational Marketing Is Dead and Rather IrrelevantGenerational marketing is outdated and ineffective, perpetuating stereotypes and oversimplifying audience engagement.
MarketingfromThe Drum9 months agoIt's all about the journey - but which brands are along for the travel ride?Travel consumers shop across 14 brand categories, making them valuable advertising targets.Younger generations like Gen Z and millennials are key demographics for engagement with non-travel brands during trip planning.
fromForbes5 months agoMarketingCouncil Post: On The Same Screen: Mobile Marketing Across GenerationsMarketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.
fromAdweek6 months agoMarketingGenerational Marketing Is Dead and Rather IrrelevantGenerational marketing is outdated and ineffective, perpetuating stereotypes and oversimplifying audience engagement.
MarketingfromThe Drum9 months agoIt's all about the journey - but which brands are along for the travel ride?Travel consumers shop across 14 brand categories, making them valuable advertising targets.Younger generations like Gen Z and millennials are key demographics for engagement with non-travel brands during trip planning.