It's all about the journey - but which brands are along for the travel ride?
Briefly

A massive 84% of global travelers actively consider purchasing non-endemic brands across various categories when planning or taking trips, providing a significant opportunity for advertisers to engage with this audience.
Younger audiences, including Gen Z and millennials, are highly receptive to non-travel brands during their buying experience, making them crucial demographics for brand engagement.
Read at The Drum
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