#gen-z-fashion

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Fashion & style
fromHer Campus
2 days ago

How Exclusivity Made Brandy Melville into the Empire it is Today

Brandy Melville built Gen-Z appeal by rejecting conventional marketing, creating manufactured scarcity and leveraging minimal aesthetics, employee-led content, and social virality.
Fashion & style
fromFortune
1 week ago

Gen Z men are flocking to quarter-zip pullovers-They're trying to fake it until they make it in a job market stacked against them | Fortune

Gen Z men, especially young Black men, have adopted the quarter-zip as a polished, practical symbol of ambition amid 2025 economic uncertainty.
Fashion & style
fromBusiness Insider
2 months ago

Abercrombie & Fitch made a huge comeback with Gen Z shoppers. Here's where it started versus how it's going.

Abercrombie & Fitch reinvented its image to win Gen Z shoppers, achieving strong sales, but growth slowed in 2025 and tariffs threaten its comeback.
fromwww.newsshopper.co.uk
5 months ago

LIDO 2025 wasn't just a festival - it was a BRAT-fuelled fashion show in the sun

Everywhere you looked, it was texture, attitude, and deliberate styling. Chain belts, devil horns, sunglasses worn well into the evening - it was less street style and more like street theatre.
London food
fromBustle
5 months ago

Olivia Rodrigo Leaned Into The Mob Wife Look With 2025's Trendiest Print

At only 22, Olivia Rodrigo is already a style icon. Known for her rocker chic looks, she has created a space in the fashion world that's uniquely hers.
Fashion & style
Fashion & style
fromBusiness Insider
7 months ago

Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.

Bag charms have emerged as a key fashion accessory for Gen Z, symbolizing personality and self-expression.
Fashion & style
fromWho What Wear
7 months ago

It's True-Fashion People Are Ditching Their White Sneakers For These More Elevated Shoe Trends

Updating your footwear choices can add character to your wardrobe beyond the classic white sneakers.
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