Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.

The article discusses the rise of bag charms among Gen Z and Gen Alpha as a fashion trend, moving beyond mere decoration to serve as a personal expression of identity. Influenced by the legacy of fashion icons like Jane Birkin, younger generations are using charms to customize their bags and communicate their personal style. Retail brands are capitalizing on this trend, showcasing a variety of charms to attract the younger demographic, as seen in cultural events like Paris Fashion Week, where celebrities prominently featured bag charms.

"Whether they're adorning the 'it bag' of the moment or a thrift store find, Gen Zs and Gen Alphas see their bags as a blank canvas to display their personalities and personal style."

"It's adornment, sure, but also a way of sharing oneself with others. A cluster of charms gives others a snapshot of how someone sees themselves and how they want others to see them."

Read at Business Insider