Gen Z men are flocking to quarter-zip pullovers-They're trying to fake it until they make it in a job market stacked against them | Fortune
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Gen Z men are flocking to quarter-zip pullovers-They're trying to fake it until they make it in a job market stacked against them | Fortune
"It's not just for dads anymore. The humble quarter-zip pullover offers warmth and versatility, while leaving space underneath for a button-down shirt, say, a Brooks Brothers or J. Press. A familiar sight every Thanksgiving, the garment combines fashion and function, serving as a kind of business-friendly sweatshirt that still somehow doesn't look out of place in a boardroom. (Dating back to the zipper's early 20th-century invention, one could argue it was something like the older brother, or uncle, of the finance-bro-vest.)"
"Viral TikTok videos, sales data, and workplace surveys reveal how this polished-yet-casual staple has become a generational costume, doubling as armor for economic uncertainty and a tool to "fake it till you make it" in a career landscape stacked against young people. Gen Z men's gravitation toward quarter-zip pullovers represents more than a fleeting fashion choice-it's a subtle signal of ambition and adaptation in a job market that feels almost insurmountably tough for many young adults today."
The quarter-zip pullover offers warmth and versatility while accommodating a button-down shirt, positioning it as a business-friendly yet casual garment with historical roots in the zipper's early 20th-century invention. In the low-hire, low-fire labor market of 2025, affordability concerns and AI-related economic anxiety have reshaped young adults' workplace strategies. Gen Z men have embraced the quarter-zip as a polished, adaptable item. Viral TikTok content, rising sales, and workplace surveys show the garment functioning as generational costume and armor against economic uncertainty and as a 'fake it till you make it' tool. The trend appears especially strong among young Black men and signals ambition and adaptation in a difficult job market.
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