The 'quarter-zip movement' isn't just a trend, its a lifestyle, founders say
Young men and teens are replacing sweatpants and hoodies with quarter-zip sweaters to elevate appearance, confidence, and motivation influenced by a viral TikTok.
Here's why Gen Z is obsessed with the humble quarter zip
Young men on social media are adopting quarter zip sweaters as a business-casual, professional aesthetic signaling ambition and a shift away from Nike Tech.