How Exclusivity Made Brandy Melville into the Empire it is Today
Brandy Melville built Gen-Z appeal by rejecting conventional marketing, creating manufactured scarcity and leveraging minimal aesthetics, employee-led content, and social virality.
The Nintendo Switch's worst game trend? Games with expiration dates
Nintendo celebrated Mario's 35th anniversary with limited-time releases, inciting both excitement and criticism over the strategy of manufactured scarcity.