"Nintendo's decision to limit the availability of Super Mario 3D All-Stars and Super Mario Bros. 35 stirred debate about manufactured scarcity as a marketing strategy."
"Doug Bowser stated that releasing Limited Edition titles during Mario's 35th anniversary was meant to create a unique celebration, not a widespread strategy."
For Mario's 35th anniversary, Nintendo issued a nostalgic collection of iconic 3D games and new hardware, but unusually, these were available for a limited time. Products like Super Mario 3D All-Stars became highly sought after as they disappeared from shelves, leaving fans scrambling to obtain them at significantly inflated prices. Nintendo's president Doug Bowser justified the strategy as a unique celebration, emphasizing sales success, though many consumers felt manipulated by the artificial urgency of limited availability.
Read at Polygon
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