Why CTV Belongs At The Center Of Every Omnichannel Strategy | AdExchanger
CTV should be the central platform in media plans, amplified through omnichannel tactics to drive brand awareness and measurable full-funnel performance.
How Amazon Ads enables full funnel measurement | MarTech
Brands should adopt a full-funnel Amazon Ads strategy to connect advertising investment to topline growth and acquire new customers beyond bottom-of-funnel efficiency.
Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings
"There was an increasing demand from clients to have a full-funnel approach," said Gilbert. "So we started looking around at the various agencies in the market, and when we came across Exverus, it was like a light went [on]."