Opinion | The Ubiquity of Wicked' Shows How Commercial Needs are Consuming CultureCollaborations among brands have become crucial for marketing campaigns in a fragmented attention economy, yet audience fatigue may signal oversaturation.
Marketing Briefing: Why nostalgia marketing can be a crutchNostalgia can attract consumers but can also hinder growth if not balanced with innovation.Marketers should adopt a 'newstalgia' strategy to blend past references with modern advancements.
Opinion | The Ubiquity of Wicked' Shows How Commercial Needs are Consuming CultureCollaborations among brands have become crucial for marketing campaigns in a fragmented attention economy, yet audience fatigue may signal oversaturation.
Marketing Briefing: Why nostalgia marketing can be a crutchNostalgia can attract consumers but can also hinder growth if not balanced with innovation.Marketers should adopt a 'newstalgia' strategy to blend past references with modern advancements.
Need to Know: The Defining Measures of AttentionCatching and keeping consumer attention is crucial in the digital advertising landscape.
The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry StandardsOgury's study indicates their ads achieve significantly higher consumer attention and brand recognition than industry standards, underscoring the importance of engaging creatives.
Need to Know: The Defining Measures of AttentionCatching and keeping consumer attention is crucial in the digital advertising landscape.
The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry StandardsOgury's study indicates their ads achieve significantly higher consumer attention and brand recognition than industry standards, underscoring the importance of engaging creatives.
Analysis Reveals the Perfect Line Between Attention & ProfitConsumer attention is crucial for advertising profit, with a near-perfect correlation observed between attention and ROI.
Snapchat Shares Insight Into TV and Mobile Video Consumption TrendsSmall screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.
Analysis Reveals the Perfect Line Between Attention & ProfitConsumer attention is crucial for advertising profit, with a near-perfect correlation observed between attention and ROI.
Snapchat Shares Insight Into TV and Mobile Video Consumption TrendsSmall screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.
In a Noisy World, Embrace Quiet BrandingIn a noisy world, brands gain from creating serene experiences to stand out and attract loyal customers.
Grand Seiko's New Releases Are Some of My Fall FavoritesWatch brands must balance distinct collections with consumer interest amidst a constantly evolving market.
Nearly half of US consumers feel ignored by marketers | MarTechConsumers feel ignored by brands, with 44% stating they lack sufficient attention from the media and advertisers.
The 4 categories of micro-moments - PR DailySuccess hinges on capturing and capitalizing on micro-moments of consumer attention.
Nearly half of US consumers feel ignored by marketers | MarTechConsumers feel ignored by brands, with 44% stating they lack sufficient attention from the media and advertisers.
The 4 categories of micro-moments - PR DailySuccess hinges on capturing and capitalizing on micro-moments of consumer attention.
AI-Driven Creative Personalization: Revolutionizing Brand EngagementAI-driven creative personalization is crucial in the post-third-party cookie era for brands to stay competitive.
Top 5 creative strategies for out of home successCraft precise messages resonating with viewers. Ensure high-quality visuals to reinforce brand association.
How lack of motivation could be seen as a hindrance to solving programmatic fraudThe industry needs more companies to leverage available tools to combat fraud effectively.
The impact of the attention economy on marketersMarketers often overestimate consumer attention span for ads, with studies showing only 2 seconds to make an impression online.
5 Reasons Podcast Ads Outperform: A Deep Dive Into Attention SciencePodcast advertising is effective due to hyper-targeted audience reach.The power of the host in podcast advertising leads to higher conversion rates and engagement.
The impact of the attention economy on marketersMarketers often overestimate consumer attention span for ads, with studies showing only 2 seconds to make an impression online.
5 Reasons Podcast Ads Outperform: A Deep Dive Into Attention SciencePodcast advertising is effective due to hyper-targeted audience reach.The power of the host in podcast advertising leads to higher conversion rates and engagement.
Steve Goldstein: What People Are Doing When They Aren't Listening To Your Podcast - RAIN NewsSpotify has 10 million artists but only 1,060 earn over $1 million in royalties.86.2% of tracks on Spotify do not meet the threshold of receiving a payout.
Why advertisers must address attention first to optimize privacy-friendly targetingAdvertisers need to shift their focus to targeting for consumer attention to boost ad effectiveness by 300%.Finding the right audience is important but it's equally important to ensure that the audience pays attention to the ad.