#consumer-attention

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#advertising #brand-strategy #engagement #creativity #exhibition-marketing #face-to-face-engagement
Marketing
fromBusiness Matters
2 weeks ago

Attention is the scarce resource: what exhibitions teach us about modern marketing

Exhibitions provide uninterrupted multi-sensory engagement that captures human attention more effectively than digital channels, offering marketers rare opportunities for memorable brand impressions and higher conversion potential.
Marketing
fromForbes
2 weeks ago

The Death Of Rented Attention: Why CMOs Are Leaning Into Experiential

Brands are shifting from digital advertising to experiential marketing as their core strategy because digital platforms lack ownership and control, while experiential creates compounding brand assets.
Marketing
fromThe Drum
2 months ago

Agencies need to shake up the creative process if they want to compete with their 'frenemies'

Agencies must refocus on core skills—consumer insight, transformative creativity, and tenacious execution—to reclaim central client relationships amid platform dominance and rising complexity.
Marketing
fromInc
4 months ago

If Your Content Needs Explaining, It's Not Good Enough

Clarity in marketing beats cleverness: brands without established recognition must use simple, immediate messages to drive action and avoid becoming forgettable and costly.
Marketing tech
fromThe Drum
4 months ago

Madtech: 4 key challenges and solutions for marketers

Unifying martech and adtech (madtech) is required to overcome fragmentation in consumer attention, departmental silos, and measurement to improve media ROI.
Marketing
fromPR Daily
7 months ago

The Scoop: 'Roomies' is technically an ad. It hasn't had a single brand mention. - PR Daily

Bilt's comedy series 'Roomies' effectively markets without overt advertising through organic engagement on social media.
Marketing tech
fromExchangewire
9 months ago

From AI to Attention: A Final Preview of Topics at ATS Singapore 2025

ATS Singapore 2025 will explore key ad tech issues, focusing on AI and consumer attention.
Over 700 industry members expected to attend, featuring diverse speakers and topics.
fromThe Drum
10 months ago

Should you use an influencer or celebrity to promote your brand?

But maybe we're asking the wrong question.
Marketing tech
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