Taxing Social Media Ads Might Help Us Get Our Attention BackAttention is increasingly viewed as a valuable economic commodity, prompting new proposals for regulation and taxation.
The impact of the attention economy on marketersMarketers often overestimate consumer attention span for ads, with studies showing only 2 seconds to make an impression online.
Taxing Social Media Ads Might Help Us Get Our Attention BackAttention is increasingly viewed as a valuable economic commodity, prompting new proposals for regulation and taxation.
The impact of the attention economy on marketersMarketers often overestimate consumer attention span for ads, with studies showing only 2 seconds to make an impression online.
Opinion | The Ubiquity of Wicked' Shows How Commercial Needs are Consuming CultureCollaborations among brands have become crucial for marketing campaigns in a fragmented attention economy, yet audience fatigue may signal oversaturation.
Marketing Briefing: Why nostalgia marketing can be a crutchNostalgia can attract consumers but can also hinder growth if not balanced with innovation.Marketers should adopt a 'newstalgia' strategy to blend past references with modern advancements.
Opinion | The Ubiquity of Wicked' Shows How Commercial Needs are Consuming CultureCollaborations among brands have become crucial for marketing campaigns in a fragmented attention economy, yet audience fatigue may signal oversaturation.
Marketing Briefing: Why nostalgia marketing can be a crutchNostalgia can attract consumers but can also hinder growth if not balanced with innovation.Marketers should adopt a 'newstalgia' strategy to blend past references with modern advancements.
Need to Know: The Defining Measures of AttentionCatching and keeping consumer attention is crucial in the digital advertising landscape.
The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry StandardsOgury's study indicates their ads achieve significantly higher consumer attention and brand recognition than industry standards, underscoring the importance of engaging creatives.
Need to Know: The Defining Measures of AttentionCatching and keeping consumer attention is crucial in the digital advertising landscape.
The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry StandardsOgury's study indicates their ads achieve significantly higher consumer attention and brand recognition than industry standards, underscoring the importance of engaging creatives.
Analysis Reveals the Perfect Line Between Attention & ProfitConsumer attention is crucial for advertising profit, with a near-perfect correlation observed between attention and ROI.
Snapchat Shares Insight Into TV and Mobile Video Consumption TrendsSmall screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.
Analysis Reveals the Perfect Line Between Attention & ProfitConsumer attention is crucial for advertising profit, with a near-perfect correlation observed between attention and ROI.
Snapchat Shares Insight Into TV and Mobile Video Consumption TrendsSmall screen video consumption is rising, with 67% of consumers engaging daily compared to 50% for big screens.
In a Noisy World, Embrace Quiet BrandingIn a noisy world, brands gain from creating serene experiences to stand out and attract loyal customers.
Grand Seiko's New Releases Are Some of My Fall FavoritesWatch brands must balance distinct collections with consumer interest amidst a constantly evolving market.
Nearly half of US consumers feel ignored by marketers | MarTechConsumers feel ignored by brands, with 44% stating they lack sufficient attention from the media and advertisers.
The 4 categories of micro-moments - PR DailySuccess hinges on capturing and capitalizing on micro-moments of consumer attention.
Nearly half of US consumers feel ignored by marketers | MarTechConsumers feel ignored by brands, with 44% stating they lack sufficient attention from the media and advertisers.
The 4 categories of micro-moments - PR DailySuccess hinges on capturing and capitalizing on micro-moments of consumer attention.
AI-Driven Creative Personalization: Revolutionizing Brand EngagementAI-driven creative personalization is crucial in the post-third-party cookie era for brands to stay competitive.
Top 5 creative strategies for out of home successCraft precise messages resonating with viewers. Ensure high-quality visuals to reinforce brand association.
How lack of motivation could be seen as a hindrance to solving programmatic fraudThe industry needs more companies to leverage available tools to combat fraud effectively.