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Thedrum1 week agoMarketingAI-Driven Creative Personalization: Revolutionizing Brand EngagementAI-driven creative personalization is crucial in the post-third-party cookie era for brands to stay competitive. [ more ]
PR Daily4 weeks agoMarketingThe 4 categories of micro-moments - PR DailySuccess hinges on capturing and capitalizing on micro-moments of consumer attention. [ more ]
Digiday1 month agoMarketingHow lack of motivation could be seen as a hindrance to solving programmatic fraudThe industry needs more companies to leverage available tools to combat fraud effectively. [ more ]
Forbes1 month agoPodcast5 Reasons Podcast Ads Outperform: A Deep Dive Into Attention SciencePodcast advertising is effective due to hyper-targeted audience reach. The power of the host in podcast advertising leads to higher conversion rates and engagement. [ more ]
RAIN News3 months agoMusicSteve Goldstein: What People Are Doing When They Aren't Listening To Your Podcast - RAIN NewsSpotify has 10 million artists but only 1,060 earn over $1 million in royalties. 86.2% of tracks on Spotify do not meet the threshold of receiving a payout. [ more ]
Digiday3 months agoOnline marketingWhy advertisers must address attention first to optimize privacy-friendly targetingAdvertisers need to shift their focus to targeting for consumer attention to boost ad effectiveness by 300%. Finding the right audience is important but it's equally important to ensure that the audience pays attention to the ad. [ more ]
Exchangewire6 months agoOnline marketingHow the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.comConsumers are being exposed to more ads but are better at ignoring them. Advertisers need to be creative and concise to grab attention without being annoying. [ more ]
Exchangewire6 months agoOnline marketingHow the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.comConsumers are being exposed to more ads but are better at ignoring them. Advertisers need to be creative and concise to grab attention without being annoying. [ more ]