Comscore's CMO Jackelyn Keller on fixing 'the F word' in a social-first world
We called it the Social Bowl. This year's Super Bowl showcased TikTok's dominance, signaling that digital communities are crucial for cultural relevance.
Future of TV Briefing: CTV advertisers fail to reach 80% of households
In 2024, the average CTV ad campaign running through Innovid's ad tech platform only reached 19.6% of households, failing to reach four-fifths of the total addressable audience.