Future of TV Briefing: CTV advertisers fail to reach 80% of householdsCTV advertising is reaching only 19.6% of households, indicating significant audience fragmentation.The frequency of ad exposure per household is showing slight stability, despite reaching fewer viewers.
Daily briefing: Infamous 'hydroxychloroquine for COVID-19' paper has been retractedThe retraction of the hydroxychloroquine study emphasizes the need for ethical standards in scientific research.Political divisions in the U.S. are fueled by group identity and media echo chambers.
Embrace the barbellMedia must embrace a 'barbell strategy' focusing on extremes in content: immediate information delivery and deep, authoritative reporting.
Meet the 10 visionary CMOs shaping their brands' roles in business and cultureThe role of the CMO has evolved significantly, becoming crucial for brand growth and adaptation amidst media fragmentation.
Why streaming has yet to crackSports fans are frustrated by the growing difficulty of accessing games due to fragmented streaming services.Venu Sports aimed to simplify sports viewing but faced legal challenges before launch.
Is Reddit the Future of Crisis Communications?Traditional media fragmentation hinders effective communication in crises.Social media, despite its reach, fails to effectively convey important government messages to citizens.