Marketing
fromInc
2 days agoThe Uncomfortable Truth About PR Right Now: If the Founder Isn't Visible, the Brand Usually Isn't Either
Visibility and personal branding are crucial for PR success in today's media landscape.
On the orders of Spain's Queen Isabella to bring back riches, Christopher Columbus set out for uncharted waters in 1492. While discovering vast new lands assured his place in posterity, Columbus's real triumph was uncovering vast beds of oyster pearls off the coast of Venezuela, a rare natural gem that the queen coveted beyond all else. The "pearl rush" that Columbus started way back when is not unlike the rush to entrepreneurship underway today, a surprising outcome in a challenging time.