"The brands that are cutting through right now have one thing in common: there's a human being behind them who is willing to be known."
"Emily Weiss built Glossier into a billion-dollar beauty company in large part by letting people follow her journey from beauty editor to founder in real time on Into the Gloss."
"Not every founder wants to be public, and I have real respect for the operators who prefer to let the work speak for itself."
"In every case, the founder and brand's visibility wasn't just supporting PR- it was the PR."
Successful brands today are led by founders who embrace visibility and personal storytelling. This approach fosters connections with potential clients and audiences, as seen with leaders like Emily Weiss and Sara Blakely. Their willingness to share personal journeys and experiences has significantly contributed to their brands' recognition and success. While some founders prefer to remain behind the scenes, those who engage publicly often gain a competitive edge in a challenging media environment where traditional PR methods are evolving.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]