#ev-strategy

#ev-strategy

Porsche is significantly changing its product strategy for the following years, after sales of its all-electric models failed to grow as expected. As part of the strategy shift, the upcoming flagship electric SUV, which was designed to sit above the Cayenne, will be offered exclusively with a combustion engine and a plug-in hybrid powertrain-at least at the beginning. The model, codenamed K1, will become Porsche's first three-row crossover and open a whole new market for the brand as it tries to navigate the tougher-than-expected transition to an all-electric portfolio.