"CEO Thomas Schafer stated, "I said, listen, there's two things that are absolutely non-negotiable for me: door handles and buttons. I don't understand why anybody would have [touch-sensitive] sliders.""
"Volkswagen's shift back to physical controls is a response to consumer pushback against touch-sensitive interfaces, which many found less intuitive and user-friendly."
Volkswagen is shifting back to physical controls in its vehicles, as CEO Thomas Schafer declares them a "non-negotiable" aspect of design. The brand previously moved towards touch-sensitive controls, which did not resonate well with consumers. Schafer criticized the trend of iPhone-like designs and emphasized the need for intuitive physical buttons and door handles. This change reflects a broader industry trend as automakers respond to consumer dissatisfaction with touchscreen interfaces, aiming to enhance user experience and restore brand identity.
Read at insideevs.com
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