"While Ford ( NYSE: F) was eating through billions of dollars in an attempt to gain a large market share in the US EV market and its EU and China units stagnated, its best-selling, and likely most profitable vehicle, the F-150, continued its gargantuan unit sales. The F-150 is part of the F-Series of full-size pickup trucks. Last year, unit sales of these in the US reached 828,832, up 8.3%."
"This was 38% of all Ford vehicles sold in the US during the period. The F-Series posted its 49th consecutive year as America's bestselling truck and 44 years as America's best-selling vehicle. Ford pointed out its dominance in the market. "F-Series sold 828,832 trucks in 2025, an increase of 8.3%, outselling its nearest competitor by almost 250,000 trucks and expanding its lead over 2024.""
The F-Series, led by the F-150, delivered massive U.S. unit sales—828,832 units, up 8.3%—and accounted for 38% of Ford's U.S. volume. The F-Series achieved its 49th consecutive year as America's bestselling truck and 44 years as the bestselling vehicle, outselling its nearest competitor by almost 250,000 trucks. European registrations declined 3.2% to 302,076, leaving Ford 10th by that metric while VW, Hyundai, Kia, and Toyota outperformed. China volume has fallen sharply from 2016 levels and lacks a strong route, though joint-venture rumors exist. The F-Series may contribute a disproportionate share of Ford's revenue and operating profits.
Read at 24/7 Wall St.
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