From Mediocre EVs To A Gas-Car Resurgence: Inside Stellantis' Big Pivot

"The multinational conglomerate Stellantis, with fourteen global automotive brands, controls the remnants of the venerable Chrysler Corporation. This includes Chrysler, Dodge, Jeep, and Ram, all of which are eternal challengers within the panoply of the former Big Three domestic automakers. Yet, despite Stellantis' intentionally provocative positioning, one thing has distinguished it from its home market competitors at General Motors and Ford in recent years. It has not exhibited a clear strategy for delivering pure electric vehicles to American consumers."

"Some could say we're late to the party for battery electric vehicles, said Micky Bly, a four-decade veteran of automotive powertrains who, for the past seven years, has been Stellantis' senior vice president for propulsion systems. But we think of it a little differently. Stellantis has plenty of brands, but many of them seem to be struggling to stay relevant."

"General Motors released its limited-production EV1 electric vehicle in the late 1990s, and unveiled its game-changing, affordable, 238-mile-range mass-produced Chevrolet Bolt EV in 2016, and has since made strong fully-electric incursions into nearly every category from CUVs to full-size pickups, SUVs, and even $340,000 ultra-luxury sedans. Discounting the experimental Ford-Edison Electric Model T of the 1910s, Ford introduced its limited-production Ranger EV and Focus Electric in the 1990s and 2010s respectively, and its long-range mass-produced Mach-E and F-150 Lightning in the 2020s."

Stellantis is a multinational conglomerate with fourteen global automotive brands that include Chrysler, Dodge, Jeep, and Ram. Many Stellantis brands face struggles to stay relevant. Stellantis has not exhibited a clear strategy for delivering pure electric vehicles to American consumers in recent years. Company insiders dispute that characterization, with Micky Bly acknowledging perceived lateness while asserting a different view. A recent regulatory rollback toward electrification may have bought Stellantis time to organize a battery plan. Failure to use that reprieve could leave Stellantis at a serious competitive deficit. General Motors and Ford have already made major fully electric advances across numerous vehicle categories.

Read at insideevs.com