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fromAdExchanger
6 days ago

Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves | AdExchanger

Prebid.org is poised to shape programmatic trading and interoperability across ad tech but faces strategic, legal, and industry-standardization challenges at a critical inflection point.
fromAdExchanger
2 months ago

Here's Who's Testifying During The Remedy Phase Of Google's Ad Tech Antitrust Trial | AdExchanger

In the courtroom of Leonie Brinkema, the judge presiding over DOJ v. Google, the clerk uses this invocation to mark the start of each session. And a new session starts soon. The next step In April, Judge Brinkema found Google guilty of operating illegal monopolies over two online advertising markets: the publisher ad server market and the ad exchange market. The remedy phase of the trial will begin on Sept. 22 in the US District Court for the Eastern District of Virginia.
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