#digital-first

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fromEmployee Benefit News
2 days ago

2 strategies that help Gen Z understand their benefits better

Gen Z may be the most tech-savvy generation in the workforce, but when it comes to understanding their benefits, many are still lost in translation. Thirty-percent of Gen Z employees don't enroll in employee-paid benefits because they don't understand them, according to research from financial investment management and insurance company Principal Financial Group. Another 50% admit they use social media like TikTok and Instagram to learn about benefits - bypassing their HR and benefit leaders entirely.
Business
Marketing
fromForbes
3 weeks ago

How B2B Marketing Is Changing: 16 Big Post-Covid Evolutions

B2B marketing shifted to digital-first, human-centered strategies with self-guided hybrid buyer journeys, reduced travel, and investments in content, virtual events and personalized digital outreach.
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