#digital-events

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Digiday
1 month ago
Marketing

Research Briefing: Publishers' revenue sources are top of mind at Digiday Publishing Summit

76% of publishers prioritize growing direct-sold ads by 2024
TikTok's increased marketing spend despite potential U.S. ban
Success of Hearst Magazines' e-commerce marketplace and Bustle Digital Group's live events [ more ]
MarTech
4 months ago
Business intelligence

3 kinds of data to optimize digital events | MarTech

Digital events provide valuable data that event marketers can use to optimize sessions and experiences.
Researching audience data before the event and analyzing engagement data during the event are crucial for creating engaging and effective digital events. [ more ]
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