"Having been one of the first, and best-known, Hollywood stars to contract Covid-19, he vividly described his experience of being an early sufferer of coronavirus - nursing bones that "felt like they were made of soda crackers." However, Hanks also saw an upside in adversity, detailing how his new movie Greyhound would launch as an Apple+ TV exclusive rather than in theaters. He said that this alternative was a "savior" that "offers us the opportunity to have the movie out.""
"Examples include Public Records, the Brooklyn music venue and cafe which assembled, at some speed, a merchandise store and 24-hour TV channel, Public Access, to stay connected with the community during the time of closure. Meanwhile, British beer brand BrewDog created its online bar, the BrewDog Open Arms, encouraging people to get together over a beer with digital quizzes, giveaways and live music."
Tom Hanks, an early Covid-19 sufferer, described severe physical effects and welcomed alternative release routes when his film Greyhound premiered on Apple+ TV, calling the platform a "savior" that enabled the movie’s release. Marketers integrated brands into online entertainment, social media, and streaming to reach consumers and provide relief. Brooklyn venue Public Records launched a merchandise store and a 24-hour TV channel, Public Access, to stay connected with the community. BrewDog created an online bar, BrewDog Open Arms, featuring quizzes, giveaways, and live music. Adidas and Nike ran campaigns promoting activity, creativity, and social distancing.
Read at The Drum
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