#digital-campaign

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Digiday
7 months ago
Marketing

For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy

Doritos is launching new flavors and a digital campaign for its Dinamita rolled tortilla chips brand during the Super Bowl.
The brand is using various platforms, including TikTok and in-person activities in Las Vegas, to promote its products. [ more ]
The Drum
9 months ago
Marketing

Yeti on how setting out the perfect year ahead is bolstering brand engagement

Yeti's Year in Preview campaign, aimed at building consumer engagement online, won the UX Award at The Drum Awards for Digital Industries.
The Year in Preview tool created a personalized 2023 calendar with over 130 outdoor events and activities based on user preferences. [ more ]
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