"The recognition validates that high-impact, creative and data-driven strategy aren't mutually exclusive. They're exactly what's required to move the needle today. The creative team that brought Better With Dairy to life really played to their strengths - from seasoned design eyes and crafty animation skills to a social first Gen Z lens and playfully powerful writing."
"Dairy Max had a clear vision of what a Gen Z- and millennial-focused brand could accomplish. The Balcom Agency took home the award for its Better With Dairy campaign, earning five gold Addys, two silver Addys and two crystal awards across categories including logo design, illustration and social media."
The Balcom Agency achieved best of show recognition at the American Advertising Federation Fort Worth awards for its Better With Dairy campaign created for Dairy Max, a nonprofit regional council representing over 700 farmers across eight states. The agency earned five gold Addys, two silver Addys, and two crystal awards, with the Better With Dairy website winning best of digital. The Fort Worth agency received 21 total awards for work spanning multiple clients including the Lone Star Film Festival, Center for Transforming Lives, Briannas Fine Salad Dressing, and Xochitl snacks. The recognition demonstrates that high-impact creative strategy and data-driven approaches work together effectively. The creative team leveraged diverse strengths including design, animation, Gen Z perspective, and strategic writing to bring the Better With Dairy brand vision to life.
Read at Fort Worth Report
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