BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people won't even notice. So why bother? As luxury automakers adapt to an electric future, they're updating their branding too, and different companies have taken different approaches.
10 years after 's final bow, the aesthetics of the era maintain a grip on modern design lovers as strong as Don Draper's mid-morning Old Fashioned. The show catalyzed the renewal of public interest in midcentury modern design with its depiction of geometric offices and warm, open residences. Like "hipster" or "democracy," though, the true definition of "midcentury modern" has steadily eroded from overuse and blatant misrepresentation on Facebook Marketplace. Its principles, however, endure.