#data-activation

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fromExchangewire
1 week ago

GoWit x Goldbach: Powering the Future of Retail Media in Switzerland

This partnership empowers retailers with Goldbach's local advertising power and GoWit's full-service operations, ensuring streamlined access to robust retail media solutions.
Marketing tech
#digital-marketing
Marketing tech
fromThe Drum
3 months ago

Indies have the edge when helping clients make decisions based on data

Independent agencies thrive in the evolving digital marketing by using AI to transform data into actionable insights.
Data activation and real-time decision-making are crucial for brands to succeed in 2025.
fromExchangewire
2 months ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketing tech
fromThe Drum
3 months ago

Indies have the edge when helping clients make decisions based on data

Independent agencies thrive in the evolving digital marketing by using AI to transform data into actionable insights.
Data activation and real-time decision-making are crucial for brands to succeed in 2025.
fromExchangewire
2 months ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

more#digital-marketing
Growth hacking
fromBusiness Insider
4 months ago

Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures

Hightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.
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