#customer-centric

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#b2b-buyer-journey #personalization #omnichannel #metrics #iteration-and-experimentation #startup-growth
Marketing tech
fromMarTech
3 days ago

How a customer-centric B2B journey breaks the funnel model | MarTech

A truly customer-centric B2B buyer's journey centers on buyer behaviors, non-linear paths, personalized omnichannel engagement, and post-sale retention rather than a marketer-centric linear funnel.
fromTechCrunch
2 weeks ago

Build Mode starts at the beginning: How Forethought AI found product-market fit | TechCrunch

From the start, Nicholas and his team focused on solving real problems rather than chasing hype or inflated valuations. He is a firm believer that conviction should come from customers, not VCs, and that once Forethought delivered tangible value to real users, the hype and valuations naturally followed. His "7-Failure Rule" urges founders to embrace iteration over perfection and to expect a few misses before finding what truly clicks.
Startup companies
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