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Marketing tech
fromMarTech
18 hours ago

How to use CRM data to target the right B2B audiences | MarTech

B2B CTV campaigns should prioritize brand lift and awareness, using CRM-derived audiences, device graphs, firmographics, and lookalike modeling to reach targeted buyers.
fromIT Pro
4 months ago

Dreamforce 2025 live: All the news and updates from on the ground in San Francisco

We've already had a couple of big announcements from Salesforce ahead of the event kicking off, which is a great way to get heads turning and tongues wagging. Chief among these is the launch of Agentforce 360, a new platform for building, deploying, and managing enterprise AI agents. The new service is essentially a rebranded Agentforce Builder, but Salesforce hopes to simplify and streamline the creation and testing of agents for enterprise users. You can read more on the announcement below.
Artificial intelligence
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