#creator-led-content

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Marketing
fromDigiday
1 week ago

Brands are betting on creators to make their next hit series

Brands are producing influencer-led episodic short-form series on TikTok and Instagram to embed themselves in culture rather than run traditional ads.
Podcast
fromRAIN News
2 months ago

Steve Goldstein:Wondery Folds Into Audible - What It Signals About Podcasting's Future

Amazon's approach indicates a strategic adaptation in the podcasting landscape, especially towards video content over traditional narrative formats.
Media industry
fromBusiness Insider
5 months ago

Amazon is doubling down on MrBeast despite controversy. It shows how hot creators have become in Hollywood.

Amazon renews 'Beast Games' despite controversies, highlighting the rise of creator-led shows and MrBeast's influence in Hollywood.
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