MarketingfromDigiday1 week agoBrands are betting on creators to make their next hit seriesBrands are producing influencer-led episodic short-form series on TikTok and Instagram to embed themselves in culture rather than run traditional ads.
PodcastfromRAIN News2 months agoSteve Goldstein:Wondery Folds Into Audible - What It Signals About Podcasting's FutureAmazon's approach indicates a strategic adaptation in the podcasting landscape, especially towards video content over traditional narrative formats.
Media industryfromBusiness Insider5 months agoAmazon is doubling down on MrBeast despite controversy. It shows how hot creators have become in Hollywood.Amazon renews 'Beast Games' despite controversies, highlighting the rise of creator-led shows and MrBeast's influence in Hollywood.